{"product_id":"the-illusion-of-choice-by-richard-shotton","title":"The Illusion of Choice By Richard Shotton","description":"\u003cp\u003e\u003cspan\u003eThe compelling new book by Richard Shotton, author of The Choice Factory\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eEvery day, people make hundreds of choices.\u003c\/p\u003e\n\u003cp\u003eMany of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?\u003c\/p\u003e\n\u003cp\u003eThese choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.\u003c\/p\u003e\n\u003cp\u003eThe Illusion of Choice identifies the 16½ most important psychological biases that everyone in business needs to be aware of today – and shows how any business can take advantage of these quirks to win customers, retain customers and sell more.\u003c\/p\u003e\n\u003cp\u003eRichard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.\u003c\/p\u003e\n\u003cp\u003eYou’ll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit – and much, much more.\u003c\/p\u003e\n\u003cp\u003eYou simply cannot afford to miss The Illusion of Choice.\u003c\/p\u003e","brand":"FRIENDS BOOK","offers":[{"title":"Default Title","offer_id":47632239231188,"sku":null,"price":850.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/1236\/9364\/files\/e3a4440addf92c3cd40b3ba662e014a833cfd73a184fcc8d305404b276171824.jpg?v=1773009382","url":"https:\/\/friendsbook.pk\/products\/the-illusion-of-choice-by-richard-shotton","provider":"FRIENDS BOOK","version":"1.0","type":"link"}