{"product_id":"the-crowd-by-gustave-le-bon","title":"The Crowd By Gustave Le Bon","description":"\u003cp\u003e\u003cspan\u003eOne of the most influential works of social psychology in history, \u003c\/span\u003e\u003ci\u003eThe Crowd\u003c\/i\u003e\u003cspan\u003e was highly instrumental in creating this field of study by analyzing, in detail, mass behavior. The book had a profound impact not only on Freud but also on such twentieth-century masters of crowd control as Hitler and Mussolini—both of whom may have used its observations as a guide to stirring up popular passions. In the author's words, \"The masses have never thirsted after the truth. Whoever can supply them with illusions is easily their master; whoever attempts to destroy their illusions is always their victim.\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAlthough the volume focuses on crowd psychology, it is also brilliantly instructive on the effects of the generally accepted beliefs of a nation's citizenry on the processes of history. Among the topics covered here are general characteristics and mental unity of the crowd; the crowd's sentiments and morality; its ideas, reasoning power, and imagination; opinions and beliefs of crowds and the means used by leaders to persuade; classification of crowds, including criminal and electrical assemblages, as well as the functioning of criminal juries and parliamentary assemblies.\u003c\/p\u003e\n\u003cp\u003eA must-read volume for students of history, sociology, law, and psychology,\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eThe Crowd\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003ewill also be invaluable to politicians, statesmen, investors, and marketing managers.\u003c\/p\u003e","brand":"FRIENDS BOOK","offers":[{"title":"Default Title","offer_id":47679824822484,"sku":null,"price":850.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/1236\/9364\/files\/ea93ff7f5cc98184cb92c466cdb3c2e791bd205c17e0c6412f1e14b3e1ee90d1_adbdb5f8-95ab-4d0d-bee0-80f4cab661fa.jpg?v=1773944269","url":"https:\/\/friendsbook.pk\/products\/the-crowd-by-gustave-le-bon","provider":"FRIENDS BOOK","version":"1.0","type":"link"}